Anglo-American University
- Anglo-American University
- www.aauni.edu/
What to expect?
The B.A. in Business Administration: Strategic Marketing Emphasis is a dually accredited program. You will get both American and European BA degree for a single price. The program is delivered by an international faculty with top qualifications and experience in the business world. We commit ourselves to a personalized education model: in Spring 2017, the average class size in business undergraduate studies is 19,4 students!
Degree Awarded
Having completed all program requirements, students are conferred a Bachelors degree. The degree awarded is concurrently recognized as a Bachelor of Arts (B.A.) in the United States, per AAU's accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) accredited by the Ministry of Education of the Czech Republic. Graduates may select whether to use the U.S. post-nominal or the Czech title.
Access to Master’s Studies
Our business administration school encourages all graduates to continue their studies at a master’s level. All bachelor’s graduates are qualified to attend master’s level programs at AAU, such as the M.A. in Business Law in International Markets and MBA programs, or at other universities in the Czech Republic, European Union, United States, Canada, and many others.
How do you like these subjects?
- Introduction to Microeconomics
- Introduction to Macroeconomics
- Introduction to Business Law
- Introduction to Marketing
- Business Ethics
- Managerial Accounting
- Buyer Behavior
- Introduction to Econometrics
- Pricing Strategies
- Quantitative Decision Making
- Brand Management
- Strategic Marketing Analysis and Planning
This might be your future career.
- Our graduates are prepared for success in Public Relations, External Affairs, and marketing and communications for international businesses, especially those that require skills in professional English.
- Our graduates are able to communicate professionally, decisively and strategically in verbal and written English. They are able to identify, describe and discuss complex problems and solutions to international audiences.
- The B.A. in Business Administration: Marketing and Communications Emphasis program creates business professionals that are able to manage their own career development, as well as the development of other individuals and groups.